On chinese older consumers ' decision - making styles : an empirical study 中國老年消費者購物決策風(fēng)格的實證研究
One description of decision - making styles says there are problem avoiders , problem solvers , and problem seekers . another view is that there are analytic , conceptual , directive , and behavioral decision makers 對于這樣決策類型的描述是有逃避問題的人。解決問題的人和尋求問題的人。另一種觀點是有分析型,概念型,支配型和行為型決策制定者。
Four decision - making styles were detected for the chinese older consumer through exploratory factor analysis and confirmatory factor analysis : they are brand conscious / price equals quality , recreational / hedonistic , confused by over - choice and perfectionistic / high - quality conscious 探索性因子分析與驗證性因子分析發(fā)現(xiàn),中國老年消費者具有四種購物決策風(fēng)格,即品牌意識、娛樂享樂、眼花繚亂、追求完美的品質(zhì)意識。